Сюзанна Арутюнян-Василевска

Suzanna Harutyunyan-Vasilevska

Managing Director and Administrative Director

Suzanne Harutyunyan-Vasilevska was born on 09.10.1981 in Yerevan, Armenia. In 2000, she graduated from NUMTI "Dobrin Petkov" in Plovdiv as an artist-instrumentalist with the instrument piano. She then attended the Academy of Music, Dance and Visual Arts (AMTII) - Plovdiv, where she received his bachelor's degree in "Pedagogy of Music Education". In 2005, she graduated with a master's degree in "Art Management" at the same university, and in 2012 she received a scientific degree "Doctor" in "Marketing of Musical and Performing Arts". In 2018, she acquired the academic position of "Associate Professor" in the specialty "Art Management and Marketing in Art" again at AMTII.

Since 2006, she has been the marketing manager of the Drama Theater - Plovdiv.

From 2022, she holds the position of deputy director.

From June 2023, she holds the position of General Manager.

Also, from 2006 until today, she teaches master's degrees at AMTII - Plovdiv in the disciplines "Art Management", "Marketing and Creative Activity" and "Advertising and Arts".

In 2019, she received the rector's award for high activity in the educational process and creative achievements of the graduates.

Co-author of the first Art Management textbook in Bulgaria;

More important posts:
Doctorate on the topic: "Cultural BRAND";

Habilitation thesis on the topic: "Marketing approach in the management of musical and performing arts";

"About the relations between art - art clusters and creative industries", Yearbook of the Academy of Music, Dance and Visual Arts - 2010;

"Necessity of economic knowledge in education in the field of performing arts" in the edition "Higher economic education - research, training, innovations", publishing house - International Higher Business School, 2012;

"Public Relations and the Arts". Yearbook of the Academy of Music, Dance and Visual Arts - 2012;

"Cultural brand. "To be or not to be". Scientific and practical conference on "Management and marketing problems in the arts". Collection of reports issued in 2013;

"Marketing research as a form of communication to overcome barriers to entry in the art market". Scientific and practical conference on "Management and marketing problems in the arts". Collection of reports issued in 2014;
"Teatro alia Scala - the secret of the legend". International scientific-practical conference on "Management and Marketing in the Arts". Collection of reports issued in 2015;

"Flash mob hysteria or the new marketing tool of the 21st century". International scientific and practical conference on "Management and marketing problems in art". Collection of reports issued in 2016;

"Why should we brand art?". International scientific and practical conference on "Management and marketing problems in art". Collection of reports issued in 2018;

"The impact of the COVID - 19 pandemic. The challenges and the most affected areas of culture". The International Scientific and Practical Conference "Management and Marketing Problems in Art", 2020

She has managed and realized musical projects and theater performances on all big and small stages in Bulgaria, as well as abroad.

For more than 15 years, she has been the personal manager of the Bulgarian artist, author and director Kamen Donev.